Monday, November 9, 2009

Lessons from Military strategies

The word "Strategy" is a military term derives from the Greek word "stratagem" which means "art of the general". Being strategic means, one must know where he presently stands, and next one must know where he wants to be, and finally one must find ways how to get there. Sri Lanka's President & Commander in Chief Mahinda Rajapaksa and his team of defence officials headed by Secretary Defence Mr. Gotabaya Rajapaksa, provide a perfect example of being strategic for they accomplished a mission that was deemed impossible a quarter century. With the strategy they devised, not only they could defeat the most ruthless terrorist outfit seemed to the world but also they were able to paralyze international network that backed terrorist in this country.

The importance of strategies used during the humanitarian operations now have been top listed to integrate with the context of Marketing by one of the most acclaimed Marketing specialist Dr. Uditha Liyanage in the Financial Times today.

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