Friday, March 28, 2008

New frequent flyer programme for Sri Lankan Airlines

Sri Lankan Airlines has announced the launch of a new frequent flyer programme called ‘SmiLes’.

The new programme will start on April 1, 2008. The airline’s previous frequent flyer programme, Skywards, will end on March 31, 2008, when the airline’s management changes hands.

“SmiLes will introduce a number of partner airlines and other companies which will offer members a choice to both earn and burn miles for a variety of goods and services,” said Manoj Gunawardena, head of worldwide passenger sales.

“These will range from hotel stays to bank services, retailers, and especially Sri Lankan Holidays - the airline’s leisure arm.”

“SmiLes will be positioned as ‘the Frequent Flyer Programme that Rewards and Delights.’ It will open the door to a world of rewards for our passengers.”

Three tiers of membership will be available – Gold, Silver, and Blue – according to how many miles are accrued. Silver membership will be for those who earn over 25,000 miles, and gold membership will be for those with more than 50,000 miles.

All members will be able exchange their miles for rewards such as free air tickets to in Europe, the Middle East, South Asia and the Far East; and upgrades.

Other benefits will include pre-assigned seating and priority wait-listing.

Mr. Gunawardena said: “Sri Lankan’s smiling airline staff, both in the air and on the ground, have given the airline a global reputation for warmth, caring and friendliness. Hence the name SmiLes.”

Existing Skywards members have a choice of transferring their Skywards Miles to SmiLes in full or in part.