Friday, March 21, 2008

Maruti most preferred imported car in Lanka

New Delhi (PTI): Country's largest car maker Maruti Suzuki India has emerged as the most preferred 'imported car manufacturer' in neighbouring Sri Lanka.

The company said that according to recent import statistics released by the Sri Lankan government, it has been declared the most preferred "imported car manufacturer".

This is the fifth year in succession that MSI has bagged the position, it said in a statement.

The company has so far exported over 3,600 units to Sri Lanka, it added. Cumulatively, Maruti has exported over 26,000 units since it started operations in Sri Lanka in 1989-90 with a first batch of 10 vehicles.

The car maker's most popular model Maruti-800 alone accounts for over 16,000 units in Sri Lanka, besides Alto and Swift being the other popular models. It exports all the models to Sri Lanka, but SX4.

According to the import study by the Sri Lankan government, MSI said there had been a shift in consumer's choice from second-hand imported vehicles to new cars.

Sale of new car in the island nation spurred after its government incentivised new vehicle purchases over used or refurbished, which a senior Maruti official termed as "a positive development".